Elmer & Elsie

It has been estimated that more than 47 million children use Elmer’s glue each week that school is in session. Elmer, the bull on the front of each bottle, was created shortly after the 1939 New York World’s Fair. Borden’s spokescow, Elsie, was a big hit at the fair, so the company created her husband to help sell the corporation’s non-food products.