Clorox

Opened in 1913, the Electro-Alkaline Company of Oakland, Calif., was America's first commercial scale liquid bleach factory. But an engineer for one of the company's equipment suppliers suggested that the bleach needed a snappier name. That engineer, Abel M. Hamblet, designed a diamond-shaped logo and combined the names for the product's two active ingredients, chlorine and sodium hydroxide, coining the brand-name Clorox.