To Dye For

Shirley Polykoff (pictured) wrote the slogan that made Clairol a household name: “Does she or doesn’t she?” But Polykoff’s work made as much of a difference in American culture as it did for the company she represented. Over the course of Polykoff’s career, the number of women who dyed their hair rose from 7 percent in the 1950s to 40 percent in the 1970s.