Selling Jell-O

When Pearl Waite invented Jell-O in the late 1800s, he knew he had a great product. But he couldn’t sell it, so in 1899, Waite convinced businessman Orator Woodward to give him $450 for the name and the recipe. It was a good investment. Woodward’s Jell-O Company was making $1 million in annual sales by 1907.