Dog-Food Research

It was dog food research that resulted in one of the country’s best-selling breakfast pastries. When Post found a way to store moist, meaty Gains Burgers without refrigeration, the company quickly applied the new technology to Country Squares, a convenience food for busy American moms, introduced in February 1964. But the squares proved square indeed, never quite catching on with the nation’s consumers. Industry-rival Kellogg’s took notice of the development and introduced its own version just seven months later. They called this new food sensation Pop-Tarts.